Motor racing is an expensive exercise, so every year the Guilford Motorsport team look to partner with a number of sponsors to make the season financially possible. For the 2019-2020 season I produced a sponsorship proposal pack to give the Guilford Motorsport Team the best chance of securing the Sponsorship they were looking for.
Most of the design associated with racing has a close connection to terrible sign writing. Because of this I knew it was going to be difficult to find a happy medium for the intended target market of the proposal pack (business owners that were not design savvy). I decided to pair a strong condensed sans-serif with an industrial looking monospace to give a look that was still unmistakably racing.