The Shakespeare Brewery

Re-labelling an Iconic Auckland Brewpub.

While contracting for The Shakespeare Hotel & Brewery I was asked to provide a number of concepts for the breweries existing range of craft beers. The chosen concept (shown below), tells the narrative of how the brewery produces its award winning beer.

The label artwork takes inspiration from the unique design of the brewery itself and the way in which the equipment fills unorthodox spaces within the early 20’s level 2 heritage building.