Alongside creative partner Nathan Walker (and numerous contributors) I developed and executed the Shift Exhibition, 2018’s iteration of AUT’s annual Communication Design Showcase. We firstly conceptualised the Shift brand before carefully executing design deliverables across a number of mediums. These included: A set of posters, industry invites, a publication, way-finding documentation, three brightly painted Shift wheelbarrows, a website and an animated motion graphics piece.
We built and executed the Shift Exhibition using three main brand pillars. Firstly, the use of three striking colours; purple, orange & hot pink, a versatile logo system that has the capacity to shift its form for its intended application, and finally, a ridiculous brand motif, wheelbarrows. These act as a mascot for Shift, the champions of our loud thinking.